Running a school team store that actually closes on time
Two weeks open, hard close, no exceptions. The rules that stop a spirit-wear store turning into six weeks of one-off orders.
Stores · 22 articles
Stores: Team, school and company stores.
Team, company and fundraiser storefronts, from opening to closing. 22 articles.
Stores articles
Running a company store people actually order from
Locked branding, a short catalogue and no bulk buy. What corporate buyers now expect, and the model that replaced ordering 300 polos at once.
Running a spirit wear fundraiser that raises real money
Providers return 5% to 25% of sales. What that percentage is actually taken from decides whether a school raises anything, and it is the number nobody checks.
10 checks before you open a storefront to customers
The list to run the morning before a store goes live. Each of these has cost a decorator an order, and every one takes under five minutes to check.
Team store, company store or fundraiser: which structure
Three store types, three different commercial shapes. Which one a customer actually needs, and what changes about production for each.
Why online stores go quiet, and what to do about it
A store with no orders is almost never a design problem. Six causes, in the order they are worth checking, and the fixes that take an afternoon.
Choosing the products for a store
Six to eight items outsell twenty. How to pick them, why two colourways on one ink set matters, and what to do about sizes.
Closing a store and producing the order
The store shuts and the real work starts. Consolidating, ordering blanks, sorting by name and the two days everyone forgets to schedule.
Seasonal planning for stores
Sports seasons, school years, corporate cycles and holidays. When each type of customer needs to be approached, and how far ahead to start.
What to look at after a store closes
Orders, average value, items and sizes. Six numbers that make the next store better, and the one that predicts whether it will be renewed.
Set up in an afternoon. From what you already do.
Free for 14 days · no card · pick what you make and we preload the methods, products and price tables.