What the market actually charges for screen setup
Published 2026 rates put screens at $15–$35 each. Here is how that lands on a real quote, and why the same fee ruins a 12-piece order and vanishes on 200.
Pricing · 27 articles
Pricing: What to charge, and why.
Setup fees, quantity breaks, art time, and what the market actually charges. 27 articles.
Pricing articles
What a 3-colour screen print job really costs you
Screens, makeready, reclaim and the press time nobody bills for. A line-by-line cost model you can check against your own week.
Setting quantity breaks that do not lose money
Most price matrices break at 12, 24, 48, 72 and 144 because everyone else does. What the breaks should actually be built from, and how to test yours.
Pricing embroidery by stitch count
US commercial rates run $0.50–$1.50 per thousand stitches. Why stitch count alone underprices half your work, and what to charge on top of it.
Raising your prices without losing customers
Blanks go up, your matrix does not, and the gap comes out of your margin. How to put prices up, when to do it, and what to say.
Pricing rush jobs so they are worth taking
A rush charge is not a penalty, it is the cost of disruption. What a rush actually costs you, and how to price it without losing the customer.
Pricing across decoration methods without confusing people
Screen, DTF, DTG, embroidery and vinyl all price on different logic. How to present them so a customer can choose sensibly.
Pricing extra print locations
A second location is a second setup, not a percentage uplift. What each additional placement really costs across methods.
Pricing contract and trade work
Lower than retail, higher than you think. What a trade rate should cover, and why decorators consistently underprice work for other decorators.
Pricing caps and headwear
Headwear does not price like a shirt. Structured fronts, small run counts and higher blank costs change the arithmetic in ways that catch shops out.
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